Marffa Amezcua
Marketing Specialist
Real State Agent
Interior Decorator
Professional Summary
Analytical and strategic individual with
excellent problem solving skills. Experienced
marketing management professional who consistently delivers high-quality and
results-focused marketing content. Marketing Coordinator with more than 15
years in the field.
Organized,
efficient and always willing to go the extra mile for on-time content delivery
and results.
Public
relations and communications specialist adept at media relations, special
events coordination, issues management and community relations. Successful accomplished in media relations,
marketing strategy and event planning. Vast experience managing external
public relations and media agencies. Skillfully manages multiple tasks and
meets tight deadlines in high-pressure environments.
Skills
•
Fluent in Spanish and English
•
Mac and PC proficient: MS Office (Word, Excell, Power Point) POS:
Salon Booker, Elite Software
•
Mail Chimp, Constant Contact
•
Creative and innovative
•
Natural leader
•
Social media expertise
•
Personable and friendly
•
Event planning
•
Brand development and management
•
Natural mentor
•
Project and Logistic management
•
Proactive
•
Ownership
•
Loyal
Experience
Rocco Donna Professional
Operations
Manager
Miami,
Fl.
2014-Current
•
Directed and coordinated marketing activities and policies to promote
products and services.
•
Coordinated and participated in promotional activities and trade
shows.
•
Collaborated with developers, advertisers and production managers to
market products and
services.
•
Coordinated art and graphics creation for effective merchandising.
•
Successfully managed fulfillment and storage activities, so all orders
were shipped on time.
Beauty Group LLC (Rocco
Donna Hair and Beauty Art)
General
Manager
Miami,
Fl.
2010-2014
•
Initiated rollout of new enterprise software solution for sales
reporting.
•
Trained, coached and mentored staff to ensure smooth adoption of new program.
•
Developed and rolled out new policies.
•
Hired and trained staff and hairstylist.
•
Served as company representative at beauty, media and business networking
events to promote
the hair salon and its services.
•
Resolved employment-related disputes through proactive communication.
•
Organized and led a staff orientation and training to promote
collaboration.
•
Handled understaffing, disputes, terminating employees and
administering disciplinary procedures.
•
Prepared and distributed payroll for staff.
•
Oversaw daily office operations of employees and stylist.
•
Oversaw inventory of retail, professional beauty products and office
supply purchases.
•
Managing the franchise creation and the agency
Marketing Consultant and
Project Coordinator
Miami,
Fl.
2009-2010
Consultant, Project Coordination, Marketing and Social Media Manager
and PR for the following
acts:
•
Jessi Leon (Singer/Songwriter)
•
Gabriela Borges (Actress and Singer)
•
Marger (Singer/Songwriter)
•
Marco Flores (Music Producer).
•
Warner Music Latina.
•
De Mama a Mama. - Creator and developing the concept of a blog and
social networking
targeting Spanish-speaking mothers in Latam and US. Facebook.com/De
Mama a Mama. More
than 4000 Likes.
Universal Music Latin
Assistant
to the Marketing Director
Los
Angeles, Ca.
2008
•
Budget planer and controller
•
In charge of creating PO’s for all the expenses
•
Marketing Meetings coordinator
•
Artist & executives traveling coordinator, logistics
•
Assist other areas such as Press & Label Managers
•
Analyzing BDS report and press.
Brantones
Executive Assistant to the composer Claudia Brant
Los Angeles, Ca.
2003-2005
•
Pitch of her songs with records labels in Mexico, Brazil, Argentina, Puerto
Rico, Miami, Los Angeles,
Chile, Italy, Spain among others.
•
PR with composers, producers, artist, media ASCAP, BMI, Sgae, SESAC
•
Executive Producer and Production Coordinator.
La Ley (Chilean Rock
Band)
Los
Angeles, CA
2003-2005
•
Travel Logistics. Tour manager, logistics and coordinator of
traveling for shows and promotion in
USA and Latin America.
•
PR with record label, media, booking agency, International promoters. Office
manager.
Beristain Marketing
Los Angeles, CA
2002-2003
•
Coordination of media for the coverage of Los Premios Que Buena, the most
popular Mexican
Regional Awards in USA.
•
In charge of coordinate more than 150 media at the Venue Universal
Amphitheater.
•
Managing Alberto y Roberto and El Morro (Live Character): PR with the record
company,Marketing
and promotions, plans and strategies.
•
Traveling with the artist, setting the stage and P.R. with
promoters.
•
Developing and execution marketing plans.
•
La Academia North Hollywood: Operative Director, publicity in media
organization of special
events such as end of period parties, conferences with artist, etc.
“La Ley” MTV Unplugged
Miami,
Fl.
2001
•
Full coordination of logistics in Miami with the A & R Department
in Warner Music México during the
rehearsal for the recording of the Live Concert for MTV.
•
P&R with the Rehearsal studio, and transportation services.
•
Managing logistics such as: Transportation, Rehearsal studio and hotel
accommodations for the
band, musicians and crewmembers.
Warner Music Mexico
National Label Manager
Mexico
1996-2001
•
Directed and coordinated marketing activities and to promote artists.
•
Consulted with buying personnel to determine projected demand for
products and services.
•
Completed quarterly forecasting and monthly financial reviews.
•
Coordinated and participated in promotional activities and trade
shows.
•
Worked with the communications team to drive internal promotion of
company programs,
initiatives, guiding principles and mission.
•
Coordinated art and graphics creation for effective merchandising.
Developing
and execution of Marketing Plans for several artist records such as: La
Ley; El Tri; Ricardo Montaner; Edith Marquez; Daniela Lujan; Armando Manzanero
International Label Manager
•
In charge of European Warner Label: Wea UK, Germany.
•
Developing new strategies for selling home Live Concert videos.
•
Developing strategies for selling Dance music.
Special
product. - Such as RHINO, Frank Sinatra Best of, Verano Dance, Hard Rock
records.
Avanradio Group
Radio
Programmer and Producer
1993-1996
Radio Station Production ESTEREO 98.5/CRYSTAL 98.5
•
Airplay programming (Spanish POP).
•
Producer for all Music Specials.
•
Promotion coordinator for several artists during their visits to the
city.
P&R
with the record companies and their Marketing & Promotion Departments.
(Warner, BMG, Sony, PolyGram, Disa, Peerless, EMI, Fonovisa and MTV).
Education
Universidad de Xalapa
Degree: Communications
Graduated: 1996
Xalapa, Mexico
Other:
· Marketing Curse by Entrepreneur Magazine
· Forecast Seminar by Action Coach
· Marketing Entertainment Seminar
· Real State License for the State of Florida
· Interior Decorator Advisor by Miami Dade Community
College.
